ARGENTOVIVO

 

 

FITTING OF A NEW SINGLE-BRAND SHOP - BOLOGNA - ITALY. SQM. 150

 

Project team: Massimiliano Camoletto, Andrea Marcante, Valter Camagna 
Collaborators: Sonia Opiatti
Photographer: Luigi Gariglio

 

  

 

This is the first example of a series of owner-run shops which will be developed in different locations, on the basis of the same concept, which may be adapted to the different and specific requirements of each location and its surrounding area.

 

 

The display space is organised in two highly distinct corsetry ranges, one lingerie range and two beachwear ranges. Architecturally speaking, an attempt has been made to separate the zones, by creating specific and separate sales corners and areas. The interior has been conceived as a highly sensory, cosy , versatile and tactile space to create that sense of intimacy desired by the customer.

 

 

The seeming transparency and extroversion provided by the large, full-height shop window is actually tempered by shields and filters which create different and more enclosed spaces inside, where showing oneself means exposing one’s soul.

  

  

 

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